Short answer: Nada manages the Online Store sales channel only. Other channels — Google, Facebook, Instagram, TikTok Shop, your POS, wholesale catalogs, and any other apps you've connected — have their own publication status, and Nada doesn't change those.
So when Nada hides a sold-out product, it's removing the Online Store channel from that product's publication list. The product remains Active in Shopify and stays published to every other channel where you'd previously made it available.
How to confirm Nada did its job
Open the product in your Shopify admin and look at the right-hand Sales channels and apps panel. For a Nada-hidden product, you should see:
Online Store absent from the list, or marked "Not published"
Google & YouTube, Facebook & Instagram, POS, etc. still listed as published — that's expected and not something Nada touched
The product status at the top still saying Active (not Draft)
You can also look for the nada-hidden tag in the Tags field — we add this to every product Nada hides, so it's a quick way to confirm.
Why we work this way
A product's publication status on each channel is tracked separately in Shopify. We could only hide products from every channel by changing the product's status to Draft — but that's a much heavier action with knock-on effects: drafted products disappear from reports, automations, app integrations, customer accounts, and any link or saved cart that referenced them.
For most merchants, that's far more disruption than they want when something just runs out of stock for a few days. Sticking to the Online Store channel keeps Nada's behavior predictable and reversible — when a product comes back in stock, we re-publish it to Online Store and the product is right back where it was, with no other channels affected.
What you can do instead
If you also want sold-out products to disappear from Google, Facebook, or other channels, you have a few options:
Use Shopify Flow — this is what most merchants do. You can build a Flow that watches inventory and unpublishes products from specific channels (or all of them) when they hit zero. Shopify Flow is free on every Shopify plan, and it pairs cleanly with Nada: let Nada handle the storefront, let Flow handle the rest. Shopify has a template gallery with examples to start from or you can check the video below explaining the detailed steps.
Use the channel's own settings — Google Merchant Center and Facebook Commerce Manager both have their own out-of-stock handling. Google, for example, will automatically suppress unavailable products from Shopping ads if your feed has accurate availability data. Check the documentation for the specific channel.
Set the product to Draft manually for the rare hero items where you genuinely want to disappear from everywhere. Add the nada-ignore tag to those products first so Nada doesn't try to manage them.
On our roadmap
"Set products to Draft instead of unpublishing" and a deeper Google Merchant Center integration are two of the most-requested features we hear about, and we're actively thinking about how to support them without disrupting the merchants who rely on Nada's current behavior. If multi-channel hiding is important to you, let us know — we use real merchant feedback to prioritize.