The Setpilot dashboard is your single-pane view of store profitability. This article walks through every section so you know exactly what you are looking at and how to interpret it.
Dashboard layout
Section | Shows | Why it matters |
Top KPI row | Net Revenue, CM1, CM3, CM4, Orders, AOV | The 6 numbers you check every morning. Compare to the previous period to spot movement. |
Daily trend chart | Gross Sales, Net Revenue, CM1, CM4 per day | Visualises momentum. Toggle metrics on and off to see what is driving changes. |
P&L waterfall | Revenue → CM1 → CM2 → CM3 → CM4 | Shows where margin is lost at each step. Expand each bar to see category totals. |
Cost breakdown | Product, Order Processing, Marketing, Other | Pie or bar chart of total costs in the period. Click a slice to drill into that category. |
Country table | Revenue, orders, and CM per country | Identifies your best and worst markets by real profit (not just revenue). |
Top products | Units, revenue, CM1 per SKU | Your most profitable products, not just your bestsellers by volume. |
Reading the KPI tiles
Each KPI tile shows the value for the selected period with a comparison to the previous equivalent period:
Green arrow up — number improved vs the previous period.
Red arrow down — number got worse.
Grey dash — no change or no data in the previous period.
For cost metrics, "improved" means lower and "got worse" means higher — the colour logic is inverted automatically.
The P&L waterfall
The waterfall is the heart of Setpilot. It starts with Net Revenue and subtracts each cost category in order:
Net Revenue — after discounts and refunds.
Minus Product Costs → arrives at CM1 Gross Profit.
Minus Order Processing (shipping + payment) → arrives at CM2 Order Profit.
Minus Marketing → arrives at CM3 Contribution Margin.
Minus Other → arrives at CM4 Net Profit.
Each bar is clickable and opens a drawer with the category breakdown.
Customising the view
Use the filter bar at the top of the dashboard to change the period, country, and sales source. See Dashboard filters for a full guide.
Data freshness
The dashboard refreshes automatically every hour. You can also trigger an on-demand sync with the Sync now button — see Manual sync and data freshness.