Candy Rack’s Analytics dashboard provides powerful insights into your upsell performance. This guide will help you navigate the interface and understand how to use analytics to optimize your upsell strategy.
Analytics dashboard overview
The Analytics dashboard gives you a comprehensive view of your upsell performance at a glance.
The main dashboard displays three key metrics:
Views - Total number of times your offers were displayed to customers
Incremental sales - Total sales generated by Candy Rack offers.
Offers performance - Ranking of your top-performing offers based on generated sales
Each metric shows the current value and percentage change compared to the previous period, making it easy to track performance trends.
Tracking offer views and incremental sales
The detailed metrics view provides comprehensive insights into both your offer Views and Incremental sales data.
This view includes:
Comparison with a previous time period (shown as a dotted line)
A detailed table breaking down performance by individual offer
Additional metrics including Added to cart, Products sold, Take rate, and Placement
You can switch between Views and Incremental Sales by clicking on the respective metric, allowing you to focus on either customer engagement or revenue generation. The Take rate metric (ratio of sold upsell products compared to total views) is particularly valuable for measuring offer effectiveness.
The same interface lets you analyze both how frequently your offers are being seen and how much revenue they’re generating, making it easy to identify correlations between visibility and sales performance.
Individual offer analysis
For deeper insights into specific offers, you can select any offer name to view its detailed performance.
The offer detail view provides:
Performance metrics specific to the selected offer
Day-by-day breakdown of performance
Comparative data against previous periods
Complete metrics including Views, Added to cart, Products sold, Incremental sales, and Take rate
This granular view helps identify specific days or trends that affected an offer’s performance.
Exporting your data
For further analysis, you can export your analytics data by clicking the “Export” button in the top right corner of any analytics view. This creates a downloadable file containing all the metrics displayed in your current view.
Using Analytics to optimize performance
To get the most from your analytics:
Compare placement effectiveness - Look at Take rate and Incremental sales across different placements to determine where offers perform best
Identify top performers - Focus on offers with the highest incremental sales
Test and iterate - Use data to guide changes to underperforming offers
Track seasonal trends - Use custom date ranges to understand how performance varies over time
By regularly reviewing your analytics, you can make data-driven decisions to continuously improve your upsell strategy and maximize revenue.
Please be advised that Candy Rack maintains analytics data for a limited retention period. When viewing historical performance, the dashboard will display only the data available within this timeframe.