Product badges or descriptions help your upsell offers stand out and drive higher conversion rates. Follow these steps to add them to your upsell products.
Badges
Adding a badge to an upsell product
From your Candy Rack dashboard, create a new offer or navigate to the offer you want to edit
Select the product you wish to add a badge to
Click the “Add Badge” button near the product details
In the Badge modal that appears, enter your desired text in the “Label” field
- For discount badges, you can use the{{amount}}variable to dynamically display the discount amountCustomize the appearance:
- Choose a background color using the color picker or enter a hex code
- Select a text color that provides good contrast with your backgroundClick “Save” to apply your badge and save the changes
...or watch a video for a quick guide:
Badge best practices
Keep it brief: Use short, impactful phrases (e.g., “BESTSELLER”, “NEW”, “10% OFF”)
Create urgency: Phrases like “LIMITED TIME” can increase conversion rates
Maintain consistency: Use colors that complement your store’s branding
Highlight value: Emphasize savings, exclusivity, or popularity
Don’t overuse: Apply badges selectively to maintain their impact
Managing translations
If your store operates in multiple languages:
Click “Manage translations” in the Badge modal or in the "More actions" menu at the top of the page
You will be redirected to Shopify's Translate & Adapt app –> Metaobjects, where the translations can be managed
Please note that metaobjects for Candy Rack offers are created after the offer is saved, so the page might need to be refreshed for the translation link to be available.
Descriptions
In addition to promotional badges, you can also add descriptive text to your upsell offers when using manually selected upsell products. These descriptions provide valuable information to your customers.
About descriptions
Purpose: Use descriptions to encourage purchases, highlight product benefits, or provide brief product information
Availability: Available for all upsell offers with manually selected upsell products
Character limit: Up to 200 characters per description
When to use descriptions
Descriptions are particularly effective for:
Explaining why the upsell product complements the cart items
Highlighting special features or benefits
Creating urgency (“Limited time offer!”)
Providing sizing, compatibility, or usage information
Best practices
Keep descriptions concise and easy to scan
Focus on benefits rather than features
Use clear, compelling language
Avoid excessive punctuation or all caps
Managing translations
See the Managing translations section above explained for the badges feature. Translations for descriptions can be used the same way.
Your descriptions appear directly with the upsell offer, making them an excellent way to provide context and motivation for customers considering your upsell products.
Need help?
If you have any questions about using product badges, please contact our support team at [email protected] or the in-app chat.