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Metrics

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Written by Team
Updated over a month ago

Sales Metrics

These sales metrics show revenue at each stage—gross, order, total, and net—helping you track performance and deductions.

Metric Name

Calculation

Definition

Gross Sales

Net Sales + Discounts + Returns

Total price of all order items (including products, shipping, and fees if any) before discounts and taxes. Includes all orders, even refunded/cancelled.

Order Revenue

Total Sales + Returns

Total sales including any refunded or returned value before deducting returns. Represents the revenue recognized before considering actual returns.

Total Sales

Order Revenue - Returns

The actual revenue after deducting returned items from order revenue.

Net Sales

Total Sales - Shipping - Taxes

Revenue remaining after subtracting shipping and taxes from total sales. Reflects the final value from product sales only.

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