Sales Metrics
These sales metrics show revenue at each stage—gross, order, total, and net—helping you track performance and deductions.
Metric Name | Calculation | Definition |
Gross Sales |
| Total price of all order items (including products, shipping, and fees if any) before discounts and taxes. Includes all orders, even refunded/cancelled. |
Order Revenue |
| Total sales including any refunded or returned value before deducting returns. Represents the revenue recognized before considering actual returns. |
Total Sales |
| The actual revenue after deducting returned items from order revenue. |
Net Sales |
| Revenue remaining after subtracting shipping and taxes from total sales. Reflects the final value from product sales only. |