Bundling multiple products into one is a powerful technique to increase your store AOV. In this guide, we'll explain how to do it using the Candy Rack app.
Step 1: Create a bundle offer
First, let's create a predefined bundle offer that includes manually selected products.
Go to your Candy Rack app and click on Create offer
As a Placement, select Product page > Embedded block > Checkbox layout
In the Displays for section, select products/collections for which you would like to show this bundle
In the Upsell type, select Manual mode and select all products (including the core product) that will be part of the bundle offer. We recommend bundling 2 to 3 products
We also recommend adding a discount to motivate your customers to purchase the bundle. Typically, 10 to 15% will work well
In the Additional settings, check the option Preselect upsells by default so all products in the bundled are selected once the offer is loaded on the product page
Save the offer
Step 2: Add bundle to your product page
Once the offer is read, it needs to be added to your product pages using the theme editor.
Go to Sales channels > Online store > Customize
Select the product page template in the top navigation
Inside the Product information block, click on the plus icon and add the Product page (Checkbox) from the app blocks
Customize the offer messaging, layout, and position. In the Layout & Style section, set the Button location as the App button so the offer will have a dedicated add-to-cart button
Save changes
Automatic bundles with AI mode
Using the above instructions, you can create a specific bundle tailored to a specific product detail page. But how to do it fully automatically for all products? Use the AI mode.
The logic is that the bundle offer will be constructed from two offers:
One using the same product upsell offering always the relevant core product (i.e., the one on the actual product page)
The second one offering complementary products selected using AI mode
Step 1: Create a same product offer
Create an offer as described in the Create bundle offer section with two exceptions:
As an Upsell type, select the Same product
In the Additional settings, set the Upsell position to 1st so the core product is always at the first position in the bundle offer
Step 2: Create an AI mode offer
Create an offer as described in the Create bundle offer section with two exceptions:
As an Upsell type, select the AI Mode and set the number of recommended products to 1 or 2 (keep in mind the bundle offer on the product page will have a + 1 product from the previous offer)
In the Additional settings, set the Upsell position to 2nd so the additional products are displayed after the core product in the bundle offer
Step 3: Add bundle to your product page
Add the bundle offer to your product page template as described in the Add bundle to your product page section.
Have any questions? Please contact us at [email protected] or use the in-app chat, and our support team will assist you.